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http://blg.messed.info/well-played-cadbury-well-played">Well played, Cadbury. Well played.

Feb 21, 2009 | Lucas

Yesterday afternoon I was sitting at my desk diligently studying finance when I decided to go for a snack. Fortunately, I didn't have to go very far because I happened to have a Cadbury Caramilk chocolate bar an arm's reach away.

Cadbury Caramilk

In an attempt to maximize the marginal utility that could be derived from eating the said chocolate, I decided to open the packaging vigilantly and carefully break off one row of Caramilk squares (that way I could save the rest for a later time when I could further enjoy it). It saddens me to say that what I wanted to happen and what actually happened was not the same. Upon breaking off the 3 squares in the first row, a part of the next row chipped off, exposing the caramel inside one of the squares!

"Tragedy!" I bellowed*, as I consumed the 3 (and a bit) pieces of Caramilk. "I can't let the chocolate bar stay like this. The caramel will stick to the paper and it will become a huge mess the next time I try to open it!" Being the problem solver that I am, I broke off another row to fix the problem. This time the situation worsened: one of the squares was broken in half, and the other two weren't in great shape either. I tried once more hoping it would yield better results. It was to no avail! I tried yet again... and again... and again... until there was nothing left. Oh the horror!

If this is Cadbury's attempt to get consumers to buy more chocolate then I must say they played their cards well. You guys are sly. Now I'm going to need to buy another chocolate bar for the next time I study.

* Dramatization of events.

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